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2 June 2023

A Comprehensive Guide to WooCommerce: Powering Your E-Commerce Success

In the ever-growing world of e-commerce, having a robust and user-friendly platform is crucial for online business success.

WooCommerce, a powerful plugin for WordPress, offers a feature-rich and customizable solution to build and manage your online store. This comprehensive guide will walk you through the key features, benefits, and best practices of WooCommerce, empowering you to create a successful e-commerce venture. Get ready to unlock the full potential of your online store with WooCommerce!

This WooCommerce video clip was from 7 years (!) ago, and is just as relevant today…

What is WooCommerce?

WooCommerce is an open-source e-commerce platform built as a plugin for WordPress. It provides a comprehensive and flexible solution for businesses of all sizes to establish and manage their online stores. With WooCommerce, you can seamlessly integrate e-commerce functionality into your existing WordPress website, transforming it into a fully-featured online store.

Key Features of WooCommerce

WooCommerce boasts an impressive array of features that empower you to create and customize your online store. Some notable features include:

  1. Product Management: WooCommerce enables easy management of products, including categorization, inventory management, product variations, and SKU tracking.
  2. Secure Payment Processing: The platform offers built-in payment gateways, including PayPal, Stripe, and others, ensuring secure and hassle-free transactions.
  3. Extensive Customization: WooCommerce provides a wide range of themes and customization options to create a unique and visually appealing storefront that aligns with your brand.
  4. Flexibility and Scalability: The platform accommodates various business types and sizes, allowing you to scale your store as your business grows. You can add extensions and integrate third-party tools to enhance functionality.
  5. Robust Reporting and Analytics: WooCommerce offers comprehensive reporting features to track sales, customer behavior, and inventory. This data-driven approach helps optimize your store’s performance.

Benefits of WooCommerce

Implementing WooCommerce as your e-commerce solution brings several advantages to your online business:

  1. Cost-Effective: WooCommerce is free to use, making it an affordable option for businesses starting their e-commerce journey. While there may be costs associated with premium themes, extensions, or additional functionality, the core platform remains free.
  2. Easy Integration: As a plugin for WordPress, WooCommerce seamlessly integrates with your existing WordPress site, leveraging the flexibility and extensive features of the WordPress ecosystem.
  3. SEO-Friendly: WooCommerce follows best practices for search engine optimization (SEO), helping your store rank higher in search engine results. It offers SEO-friendly URLs, customizable metadata, and various SEO plugins to optimize your product pages.
  4. Wide Range of Extensions: WooCommerce provides an extensive library of extensions and plugins to enhance your store’s functionality. These include shipping, marketing, inventory management, customer support, and integration with popular services like Mailchimp and Google Analytics.

Best Practices for Using WooCommerce

To maximize the potential of your WooCommerce-powered store, consider these best practices:

  1. Choose a Responsive Theme: Opt for a mobile-responsive theme to ensure your store looks great and functions flawlessly across different devices.
  2. Streamline Navigation and User Experience: Design your store with intuitive navigation, clear product categories, and a smooth checkout process to enhance the user experience and increase conversions.
  3. Optimize Product Descriptions and Images: Craft compelling product descriptions and use high-quality images to attract customers and provide them with valuable information.
  4. Implement Secure Payment Gateway: Prioritize security by integrating reputable and secure payment gateways, earning the trust of your customers and safeguarding their sensitive information.
  5. Utilize SEO Techniques: Optimize your product pages with relevant keywords, descriptive titles, meta tags, and compelling product descriptions to improve search engine visibility.
  6. Monitor Analytics and Metrics: Regularly analyze your store’s performance using built-in reporting tools or integrate with external analytics solutions. Monitor key metrics such as sales, conversion rates, and customer behavior to identify areas for improvement.

Conclusion

WooCommerce offers a comprehensive and customizable e-commerce solution for businesses of all sizes. With its extensive features, flexibility, and integration with WordPress, it empowers you to create a successful online store. By implementing best practices, optimizing SEO, and providing an exceptional user experience, you can leverage WooCommerce’s potential to drive sales, increase conversions, and grow your e-commerce business. Embrace the power of WooCommerce and embark on an exciting journey towards e-commerce success!

2 June 2023

What’s the different between the Block Editor // Gutenberg // and FSE (full site editing)?

Do you want to see what it looks like? Go to https://wordpress.org/gutenberg/

Three ways to say the same thing?

The WordPress block editor, Full Site Editing (FSE), and Gutenberg are related but distinct concepts in the evolution of WordPress. Here’s an overview of the differences between them:

1. WordPress Block Editor

The block editor, also known as the Gutenberg editor, is the default content editor introduced in WordPress 5.0. It revolutionized the way content is created and edited in WordPress by introducing a block-based approach. Each piece of content, such as paragraphs, images, videos, and other elements, is treated as a separate block. It provides a more flexible and visual editing experience compared to the classic editor. The block editor is primarily focused on editing individual posts and pages.

2. Full Site Editing (FSE)

Full Site Editing is an ongoing project in WordPress aimed at extending the block editor’s capabilities beyond individual posts and pages to the entire site. FSE allows you to edit and customize various parts of your website, including headers, footers, sidebars, and templates, using blocks. With FSE, you have greater control over the overall design and layout of your entire site. FSE is still in development and is expected to become more widely available as WordPress continues to evolve.

3. Gutenberg

Gutenberg is often used as an interchangeable term with the block editor. Initially, Gutenberg referred specifically to the block editor project, which aimed to modernize the WordPress editor. However, over time, Gutenberg has become a broader term encompassing both the block editor and the Full Site Editing features. Gutenberg represents the overall vision and direction of WordPress in terms of providing a block-based editing experience throughout the platform.

Gutenberg

Not many rave reviews there…

Conslusion

In summary, the block editor (Gutenberg) is the default content editor in WordPress, focusing on individual post and page editing. Full Site Editing (FSE) is an ongoing project within WordPress that extends the block editor’s capabilities to edit and customize the entire site, including templates and various site components. Gutenberg is a broader term that encompasses both the block editor and the Full Site Editing initiative, representing the overall direction and vision of WordPress for block-based editing.

As for me, I certainly still prefer the Classic Editor as below, and with 5+ million other active installations, I’m certainly not the only one 🙂

Classic Editor

 

2 June 2023

The Right & Wrong ways to change the default product sort order in WooCommerce

Don’t do this!

The wrong way: asking ChatGPT. It gives the following answer, which is completely incorrect. Because there is no Display sub-tab as mentioned in point #4 below. So don’t believe everything you read. Rather skip to the right ways below.

To change the default product sorting in WooCommerce, you can follow these steps:

  1. Log in to your WordPress admin dashboard.
  2. Navigate to “WooCommerce” in the left-hand menu and click on “Settings.”
  3. In the “Settings” page, click on the “Products” tab.
  4. Within the “Products” tab, click on the “Display” sub-tab.
  5. Scroll down to the “Default Product Sorting” section.
  6. Here, you can choose from the available options to set the default sorting for your products. The available options may include:
    • Default sorting (custom ordering + name)
    • Popularity (sales)
    • Average rating
    • Latest
    • Price: Low to High
    • Price: High to Low
  7. Select the desired default sorting option from the dropdown menu.
  8. Click on the “Save changes” button at the bottom of the page to apply the new default sorting.

Once you’ve saved the changes, the default product sorting on your WooCommerce shop will be updated according to the option you selected. Visitors to your site will see the products listed in the newly defined order by default.

Try this instead

Three Right ways to change the product sort order. Have a look at https://rudrastyh.com/woocommerce/change-defaut-product-sorting.html

In short:

  1. You can use a plugin to drag and drop the sort order in the Products list in the WordPress backend
  2. You can change to product sort order in the standard WordPress Settings with the sidebar Customizer (found on the top bar), as I did — quick and easy
  3. You can write a hook by inserting the following into functions.php. There are many different variables and you can also do so for categories only.
add_filter( 'woocommerce_default_catalog_orderby', 'misha_default_catalog_orderby' );

function misha_default_catalog_orderby( $sort_by ) {
return 'date';
}